The presence of the brands in such important national festivals as the Corona Capital (with more than 255,000 attendants per event - one event a year) for creating engagement into the target public.
The graphic design for the hospitality inside the festival was designed; the concept about creating a urban tribe was conceptualized designing a tent with a mix of urban motives and native american style.
Different activities were done inside the tent, along other contest and prizes that were given to the participants during the festival.
For Salsas Búfalo, by mauu.design & CREA
Mexico City, Mexico 2018