Hype Garage Co.

Hype Garage Co. (formerly known as Autos Elegantes Narvarte) is a new showroom for buying and selling pre-owned cars -plus snickers, merch, and sports goods- living together in a single concept. The mission of this new project focuses in joining the tastes and passions of the people who collaborate Hype Garage Co. to provide a unique service and thus become a unique brand under the "boutique" concept and become a reference not only locally, but also nation-wide.

The graphic brand is composed of a logo designed with a strong reference to Gothic calligraphy, which has a very heavy visual weight effect, and is commonly used for beer, newspapers and rock bands brand, among others. However, we wanted to break the Gothic classic style to have a minimalist and geometric logo design, soft to the eye and elegant, with the minimum traces to compose an iconic logo.

All the brand applications were designed: from consulting, conceptualization, the brand guidelines, stationery, to the merchandise (mugs, bags, t-shirts, badge holders) and digital applications such as the graphic style proposal for social media and the company website.

For Hype Garage Co., by mauu.design & Quinto Negro
Mexico City, Mexico 2021

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