ALEIC

ALEIC — Asociación de Litigio Estratégico e Investigación Constitucional, A.C. — is a non-profit civil association led by women and focused on the defense of human rights. Their work is grounded in legal research and strategic litigation to help shape a legal and social context with meaningful impact in Mexican society.

The brand needed to convey a sense of formality without losing a contemporary tone, in line with the organization’s dual focus: academic research that strengthens the rule of law, and strategic litigation that protects human rights.

The visual identity was built around a circular heraldic emblem symbolizing protection and unity. It includes a scroll separating the concepts of “Strategic Litigation” and “Constitutional Research,” and three symbolic elements: a scale representing equity and equality; a legal code, evoking not only rules but a deeper understanding of justice, law, and the state; and a laurel wreath, representing the triumph of freedom.

I designed the emblem, developed the full visual identity, and created the website. The project included logo design, brand applications, and a digital platform that reflected the association’s mission with clarity and consistency.

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