Beautify

Application for the fashion brand Sivuplé created to schedule beauty services for women.

Beautify is a mobile app designed to help women easily schedule beauty services such as makeup, massage, manicure, pedicure, waxing, and more.

I was responsible for the brand design, visual identity, and the full UX/UI of the application. The look & feel was developed from wireframes and user flow diagrams, with a clear focus on creating an interface that felt intuitive, elegant, and specifically tailored to a female audience — without falling into generic visual clichés.

To distinguish the new product from the main brand, Sivuplé, I also designed a new logo and standalone identity for Beautify, positioning it as an independent service within the broader brand ecosystem.

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