Búfalo

As part of its brand activation strategy, Búfalo — the iconic Mexican hot sauce brand — had a presence at the Corona Capital festival, one of the most important music events in Mexico, with over 255,000 attendees each year.

We designed the visual identity and hospitality space for the brand’s tent inside the festival grounds. The creative concept centered on the idea of forming an “urban tribe,” blending street-inspired graphics with Native American motifs to create an immersive and memorable experience.

I was responsible for the branding of the space, including the logo, visual elements for the interior, and various graphic applications used in giveaways and printed materials. One of the main challenges was adapting large-scale textures — such as brick and concrete — for high-resolution printing, while maintaining their visual clarity and proportion in a physical environment.

Inside the tent, festivalgoers could participate in interactive activities, contests, and prize giveaways, all designed to deepen brand engagement and connect with a young, urban audience.

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