Hype Garage Co.

Hype Garage Co. (formerly known as Autos Elegantes Narvarte) is a boutique-style showroom that combines pre-owned cars, sneakers, merchandise, and sports goods under a single lifestyle concept. The brand aimed to move away from a traditional automotive look and embrace a more urban identity aligned with its new business model.

The visual identity centers around a logo inspired by Gothic calligraphy — traditionally associated with beer labels, newspapers, and rock bands. The challenge was to modernize that historical visual language into something contemporary: a minimalist and geometric design that feels bold yet elegant, soft on the eyes, and instantly iconic.

I was responsible for the logo design, led the creative direction for merchandise, and developed the entire visual system — from consulting and conceptualization to social media assets and the company’s website. The brand helped reposition the business with a younger, more trend-conscious audience.

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