National Electoral Institute

During my time as a project manager at Mexico’s National Electoral Institute (INE), I was responsible for designing visual materials for a variety of institutional events focused on democratic education and civic engagement.

The audience for these events included professionals in political science, international relations, government officials, and university students. I developed master graphics and promotional materials — primarily digital flyers for social media — as well as the overall visual identity for each event.

One of the key challenges was designing a cohesive visual system that could unify a yearly cycle of conferences aligned with the four seasons, while maintaining visual clarity and the formality expected from a national electoral authority. In addition to this work, I also created visual materials for events organized in collaboration with the UNAM and for international campaigns aimed at promoting voting among Mexicans living abroad.

---