Jaguar

This proposal by CREA was developed for the launch event of the all-electric Jaguar I-PACE SUV in Mexico — a milestone for the brand’s entry into the premium electric vehicle market.

As part of the creative team, I was responsible for the master graphic and its applications across both digital and printed formats. Materials designed included printed and digital invitations, press kits, branded mailings, and a large photo backdrop for the event.

The main creative challenge was to convey the strength and innovation of clean energy while maintaining the elegance and high-end aesthetic associated with the Jaguar brand. The result was a bold and refined visual system tailored to introduce the I-PACE as a powerful new chapter in the brand’s legacy.

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