Mayawood

Mayawood is a 100% Mexican company founded in 1995, specializing in the manufacture, installation, and maintenance of wooden flooring in Mexico City and surrounding areas. The brand also offers a variety of carpentry-related products and services, targeting primarily middle- and upper-class clients. The redesign aimed to elevate the brand’s perception to better reflect the premium quality of its services and reposition it within the high-end segment of the market.

The graphic proposal reinterprets the triangular element from the original logo, transforming it into a subtle and abstract monogram that combines the initials “M” and “W” in a geometric, outlined style. The typography was selected to harmonize with the