Proyecto R

Proyecto R was a digital platform created to democratize access to radio advertising by making the purchase of nationwide ad space simple and accessible for the general public.

The platform allowed users to browse and book airtime on radio stations across Mexico, select the location and schedule of their campaign, manage their budget, and define their target audience — all through an intuitive online interface.

My role focused on UX and UI design, specifically for the web portal and content management dashboard. The main challenge was effectively communicating the platform’s business model — traditionally reserved for media agencies — in a clear and user-friendly way that non-experts could easily understand and navigate.

Although the project was paused due to the onset of the COVID-19 pandemic in early 2020, it reached a fully designed and prototyped stage before development was discontinued.

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