Puntada

The UI and UX design for the Puntada rewards card — owned by Corpogas — was developed from a client-provided flow diagram, which we transformed into a more intuitive and user-friendly experience to improve usability and prepare the product for a broader launch.

The app allows users to track points earned from purchases at PEMEX service stations throughout Mexico, as well as at affiliated stores like supermarkets and restaurants. It also integrates a gamification system designed to encourage frequent use, allowing users to level up and unlock better rewards over time.

The main challenge was to launch a mass-market product that felt easy and accessible to a wide audience. My role included UX strategy, wireframing, interface design, and the creation of UI components tailored to the app’s functionality and brand identity. While the gamification system’s business rules came from the client, I was responsible for integrating it seamlessly into the user experience

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