TEDx Cuauhtémoc

TEDx Cuauhtémoc is an independently organized TED event based in Mexico City, held under TED’s global platform and its guiding principle: “ideas worth spreading.”

During my time as a volunteer, I worked on the identity design for two events hosted at the Communication University:TEDxYouth @Cuauhtémoc and TEDxWomen @Cuauhtémoc. I created printed materials such as stickers and invitations, as well as digital banners, social media assets, and other visual elements used throughout the events.

In 2014, I collaborated with the creative team on a refreshed logo for TEDx@Cuauhtémoc and developed the graphic style and brand applications for that year’s main event, themed “Despierta” (“Wake Up”).

The main challenge was giving each event its own visual identity based on its specific theme, while staying aligned with TED’s global aesthetic. As a design student at the time, this experience was key in helping me professionalize my creative process and refine my work within real-world production contexts.

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