Ticino

WB Ticino is an artisanal hamburger restaurant located in Asunción, Paraguay.

I was responsible for the entire brand identity, including logo design, illustration style, and packaging for delivery. The goal was to create a visual language that felt handcrafted yet contemporary, reinforcing the brand’s artisanal character while appealing to a modern audience.

The visual system was built using hand-drawn crosshatching illustrations, later vectorized in Adobe Illustrator, and applied across various brand elements. The logo features a stylized hamburger that incorporates the initials “WB” — a monogram representing the name of the owner — as the core of the visual identity.

To reinforce the brand’s Paraguayan roots, the slogan is written in Guaraní: “Ojyroguacha ogape,” meaning “cooked like at home.” This phrase adds emotional weight and cultural authenticity to the brand experience.

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