UBER
As part of its brand positioning strategy, Uber participated in Mexico City’s Pride Parade in 2018 with a decorated car celebrating diversity and inclusion.
I developed a custom lettering proposal featuring the campaign’s tagline — “Go Together” — designed for the car’s visual presentation and overall campaign concept. Although the proposal was not implemented, it was part of a broader creative exploration aimed at reinforcing Uber’s commitment to inclusivity through bold, expressive visuals.
The visual direction was inspired by the colors of the LGBTQ+ flag, resulting in a vibrant and celebratory tone aligned with the spirit of the parade and the values of the community.
For UBER, by mauu.design & CREA
Mexico City, Mexico 2018