Uber Eats UX/UI

As part of Uber Eats’ BTL strategy, a branded space called “Uber Eats Market” was created for festivals across Mexico, offering attendees a place to relax and enjoy food ordered from the event’s food court through the Uber Eats platform.

To engage visitors, we developed a tablet-based app that included a digital roulette and a quiz section where participants could win promotional codes for the platform. The app was implemented at various events, starting with the Pal Norte festival in Monterrey, Mexico.

I was responsible for the UI and interface design of the app. The main challenge was creating a simple, fun, and visually appealing experience that remained legible across different lighting conditions. To address this, two versions of the interface were developed: one using the brand’s primary color palette for outdoor, daytime festivals, and another using the secondary palette for indoor activations in low-light settings like bars and nightclubs.

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